Fear is the one biggest stumbling block standing in the way between where you are now to where you want to go.
It is the singular most unwanted, yet relevant feeling when you are taking the leap of faith and starting off on your own steam.
Fear, self-doubt and uncertainty are the most natural and raw feelings that people experience when they are at a point of making the huge decision of starting a new business.
If you are going from a job that is a safety net (even if you hate it) that is providing for your and your family – to an unknown quantity – with no guaranteed income – it is no surprise that you will experience FEAR!
Fear is a primary emotion that is hard-wired in our system and has been with us for the past 6.5 million years that the earth has had life on it. It is the natural way for life to protect us against danger.
Fear was very useful when our ancestors were out hunting because it protected their life – but today we pull on it in situations that do not always merit it.
Did you know – that 30% of the world population as less afraid to jump out of a plane than to start their own business?
So how are we going to overcome fear? How are we going to inhale courage and exhale fear?
Tony Robbins says that FEAR is
If you think about it – the stuff that creates most fear is uncertainty. When there is an element of the unknown, there is a good chance that “the false evidence does appear real”.
So how are we going to turn fear on itself and use this powerful emotion to give us the drive to turn it into courage?
Here are some practical tips that can help you with the monumental decision of starting a new business.
1. Do Your Research
When you have your first “business idea” – you are consumed by excitement and passion. You are pumping with adrenaline. However, taking your idea and bringing it to life by starting a new business becomes another matter.
You can balance your idea with reality by doing research. This is called the validation process.
Ask yourself a series of questions and see how well your idea answers to these questions:
- Does the market need your product or your service?
- If yes who is your target client?
- What is the competition like in this field?
- What can you offer that will be a cut above the rest?
- The last question may be the hardest to answer – but remember your individuality – your personality. This could be enough to give you “the twist in the tail”
- In order for a new small business to succeed, it must either solve a problem or fulfill a need. What will your business do? Fix a pain, or provide a much-wanted pleasure?
2. Set Goals that You Can Reach – Realistically!
The operative words here are Goals and Realistically. Entrepreneurs are usually highly excitable people and if you fall in this category there is a good chance that you will set unrealistic short-term targets – due to huge excitement about your project.
On the other hand, there is also a fair chance that when you are starting a new business, you will underestimate what you will manage to do with your long-term goals. Your vision may not even take you as far as a year from now.
By breaking your goals into
- Medium Term
- Long Term
You need to start by where exactly it is that you want to arrive – your long -erm goals. When you identify your company mission, you can then start breaking it down into sizeable bites of “doables”!
When you break down the goals from the large vision into more digestible and less daunting goals, then you will find that the project of starting your own business is far less intimidating.
Setting realistically realizable goals is very important – especially if you are starting a new business as a side hustle. The reason being that in order to focus on a side hustle you are going to upset your daily routine.
The idea is to get at least one single important thing done. It does not matter what it is – but anything that you will start and finish – be it googling an idea to give your new business a name, to writing your first post. Whatever it is – set yourself a goal and make sure it is done by the end of the day.
3. Ignore Your Inner Voice That Strives for Perfection
There are times in life when you have to stop tweaking and testing and you just have to take the leap of faith.
Entrepreneurs are usually very hard on themselves and are the ultimate perfectionists. This is especially so when you are starting your own business.
However, the truth be told, your “imperfect” is probably a lot more perfect than most will ever aim to achieve.
Nothing ever starts off being perfect. It is repetition that is the mother of skill.
For example, if you are starting your own website, your own Facebook group, your new IG Channel and your YouTube Channel – it is doing to be impossible to get perfection. But given time you will tweak every avenue of your marketing process and perfect it.
However, do take time to talk to anyone who will listen about your product or your service, start journaling your ideas in a website or any media avenue you find works for you because you will be surprised at the feedback that you will receive.
Keep in mind that imperfections are not inadequacies. If you do thing to the best of your ability and then raise the bench-mark – you are embarking on the best possible course of reaching stellar perfection.
4. Stay Focused on the Destination and Build Your Passionate Community.
We have already established how important it is to set your goals. However, when you embark on your journey of “from where you are to where you want to go” when starting your own business – you will go through this journey with your community.
Your community will be made of quite a few groups. You can start with people in closed groups who are passionate about the same subject as yourself – who in turn can become your equally passionate clients.
If you are going to be partnering with someone else – together you can exponentially grow your community of common interests and community of customers.
If you identify the people who are as passionate about your goals as you are, your support system will grow and solidify.
Finally, you have to follow through with your commitment. Do what you have to do and make sure that you SHOW-UP for yourself, for your business, and for your clients.
When you show up with consistency, this is by far the most exponential reward ratio that you will ever experience.
Let’s face it – this is like going to the gym. When you go for half an hour the first time, you will not go to the mirror and expect to see change in your body.
You will not even see any change when you go the second day, or for the first week when you go every day of the week.
But after a month of consistently showing up in a gym, you will start seeing the changes and the results that you have worked hard for.
Results are only experienced by consistently showing up and executing.
Inhale Courage - Exhale Fear And Go For It!
If you love your idea and are passionate about starting your own business – you need to take the leap of faith after going through the checklist above.
You do not want to be complacent about it because one day you might find that too much time has passed from your dream and your reality would be very different.
Remember that “action paralysis” will be the one sure thing to kill your idea and therefore your business.
Failure to take action – or questioning everything before you – are tantamount to business failure.
So, project yourself one year from now and think. How would I describe this year – if it was going to be the best year of my life? Your dream of the best year of your life is your goal!
From my experience – it is the people who pick a direction and GO and DO IT – are the ones who see success when starting a new business.