What is a Personal Brand and why is it important? You are who you are because of your unique skills and experiences. When you create a personal brand, you are effectively cutting yourself above the rest. Personal Branding is the best way by which you let your customers get to know you, like you and trust you.
Even if you are not aware of it, you are your unique self and therefore you have a personal brand. If you google yourself, you can see what pops up and that is the very first impression that anyone searching your name will have of you.
What you share on all your social media, is what is congruent with your personal branding and the image that you want to project. Therefore, you have to be intentional about the narrative that you want to put out there – because the last thing you wish is for your online reputation to get a life of its own.
Related: How to Overcome Fear of Leaving Your 9 – 5
Personal Branding vs Business Branding
Business branding is a generally known concept. Even new businesses strive to build an image and a brand, starting off by what could be a simple logo. Developing a brand for business has been generally accepted as being vital to the success of a business.
So, if this has been a desired concept for a business, why shouldn’t people do the same thing and build their own brand?
When you build a personal brand, you are basically marketing yourself and marketing your unique skills and abilities. Personal branding becomes even more important when you are building your credibility on a professional level because it becomes the key that will open up a lot of opportunities for you in the future.
She is so knowledgeable about her subject. He is a very smart entrepreneur. She has absolute presence on stage and is an incredible speaker. He is crushing his competition because he dares to challenge…
These are things that you would hope that people as saying behind your back or when you are not in the room. But have you ever tried to give yourself a definition?
That is what building a personal brand means. It means giving yourself a definition of who you are and what you stand for. That is how you anchor yourself as the expert in your field and gain credibility.
With the growing popularity of social media, personal branding has become even more important than ever. Employers look at the Bio’s of potential employees on LinkedIn and other platforms. The content that you produce on a platform is also sifted through, and therefore that is why personal branding has become important.
The content that you spin in your socials, needs to be intentional and congruent with the image that you would like the world to perceive you with. If you are looking at building a career that depends on your skills and abilities, then building a strong personal brand is going to give you plenty of advantages.
In today’s world, where your personality is your business card, building a personality type, or a personal brand that sends out the message that you of what you stand for, is going to be crucial for the first impressions.
Employers today encourage employees to build trustworthy personal brands. Employees are ambassadors of their companies, and a good personal brand will give the company more credibility. Good personal branding is good business. At a time when business cards seem to have come from the stone age, your social media image is what cuts the first impression.
Why Is Personal Branding Important Now More than Ever?
In order to develop a great personal brand, you are going to need time. The best personal brands are those that have acquired endorsement from market users as having been known, liked and trusted. This is best acquired by making your mission clear.
For example, my personal brand with Lady Boss on Fire is very clear. I empower women to get self-education and grow into financial freedom.The messaging is intentional and clear. My mission is an on-going process where women are given a voice as well as an opportunity to learn how to develop their personal brands and monetize them. Through this group and weekly coaching sessions, women are invited to get self-education as a tool to start their own online business.
The days when celebrities and big companies only have brands is over. This is the time when it is possible for entrepreneurs and coaches become the brand. Your brand is your signature and it is the best place, where people who are looking for your help, your vision, and your advice will look for you.
If you are willing to put in the right and strategic work, you will become a brand where you can get the clients you want to attract with great ease.
There is no such thing as an overnight success. Building your brand is going to require time, dedication and an investment in your own resources.
However, once you establish yourself as a person of trust and get yourself to become a reputable brand there is no turning back. Consider the fact that you have worked very hard to become the expert in your field.
Here are My Five Top Reasons Why Personal Branding Is Important
# 1 You Become a Household Name
When I became a TV Host at the age of 20, I never thought that I would never need to introduce myself any longer. Malta, which is where I come from, is a small Island with less than half a million inhabitants (at the time), but due to the popularity of the show “Good Morning Malta” – I became a household name.
My visibility on TV remained consistent until I left the Island to live in another country and within these shores my name has always been one that sparks some recognition.
However, imagine how it would feel if this recognition is scaled and amplified and you would gain recognition.
Think about Oprah, who can sell anything under the sun with just a brief endorsement. Think of Tony Robbins, Gary V and Elon Musk. These are all examples of personal brands. They have raised themselves as personal brands by proof of their personality.
Each one of these above has anchored his or her name as a brand simply because they have translated their philosophy, their objectives, their method of thinking to their audience.
Therefore, if you are developing a personal brand it is critical that your vision and your mission is clear to your audience.
#2 You Attract the Audience You Want to Work With
There is no question that there is a lot of noise on the internet. Therefore, getting your share of attention and raising your voice above the clutter could be a challenge.
Notwithstanding that there are plenty of opportunities to connect, attracting your ideal audience can still be a challenge.
The attention span of an average person is fragile and momentary.
Building your personal brand is a strong and powerful tool, and of course a skill, that will raise you above your competition. However, in order to succeed, you need to establish yourself as the expert in your field, the go-to person in your niche. You need to anchor yourself as the authority on your subject to get your audience attention and focus.
#3 A Personal Brand has a Much Larger Outreach
With a personal brand your outreach is going to be much larger. Everyone is allocated 24 hours in a day, and so far, I have not met anyone who has tapped into more. There is therefore a limit as to how much personal interaction you can have with your audience and potential clients.
When you build a personal brand however, you can have one conversation with many. As such, building valuable content that the people who like your brand will consume, means that you get a lot more attention.
You know that your personal brand is scaling, when your audience starts interacting with your content.
Building a personal brand is a key to build relationships which feel personal without needing to go to a one-on-one relationship. Your personal brand promotes you. It promotes your skills, your expertise as well as your disposition.
Some people are naturally charismatic, whilst others have to work on it. However, your disposition will be a determining factor in building your personal brand.
Earlier, I mentioned the importance of KLT – the Know, Like and Trust Factor, which is widely endorsed by Mark A. Lack a High Impact Coach and author of “Shorten The Gap”. When you develop a personal brand, you are automatically building trustworthiness.
When high regard, credibility and recognition as the expert in your field are established with your name you gain trust. The bottom line is that people will only work with people that they trust.
#4 A Personal Brand Increases Online Visibility
Covid-19 may have escalated the need to be more visible on the online space. But the truth is thatthis only accelerated a process that people with strong personal brands like Brendon Burchard have understood and built since the first decade of the millennium!
Transitioning to digital market is nowadays more necessary than ever. The Pandemic, even when it is over, will have changed our habits radically, and we will not go back to regular marketing. Digital presence is definitely the new normal.
Here are some tips to help you grow the visibility of your personal brand.
- • Find out the best time to post. Creating your message is important but you need to be visible at the right time. You need to study when your target audience is online so that you get maximum engagement.
- • Show up regularly and be consistent with producing great content. Consistency is the secret of a steady growth.
• Be responsive and reactive on social media. Look for social sites that are congruent with your business, and comment and interact. Your comments are not just a compliment to whoever generated the content, they make you stand out.
• Understand how SEO works and optimize your content. This is valuable, but not as valuable as engaging with good content.
#5 You Control the Image You Want People to Have of You
Whilst it is quite difficult to control the perspective that people have of you, you can definitely influence the way you are perceived.
If you are intentional with your messaging, with your styling then you are focused on building the personal brand that you want to reflect your character and what you stand for.
Think well. How do you wish to be perceived?
This can start with the way you dress, the way you carry yourself and interact with others. Then you build the messaging to be emphatic with your audience’s needs, hopes, fears, dreams, frustrations and results.
Have healthy conversations with the audience in your niche. Stop to understand them and what they genuinely need by asking questions. The more you understand your audience, the more time you take time to understand people, rather than understanding your needs,
the better the result you will have of projecting the image that you want people to perceive you with.
Building Your Personal Brand Wrap Up
I have left the conclusion of personal branding as a vital asset to your business and life in the hands of the best expert in the field.
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About the Author: Marie Ella is a finance major and entrepreneur who has built several 7 figure businesses. A Business Coach who specializes in helping women get a strategy from chaos and build their own financial freedom.